Students were asked to develop a brand for a line of 3 skincare products. The line consists of a cleanser, toner and moisturizer to be used each day, morning and night.
The chosen target market being young women, 18-28 yrs old, who are looking to try a new cute and vibrant skincare line without breaking the bank! Thus the brand, Chroma Chrome, was created.
Chroma: the purity of a color, freedom from white or grey
By using a hand created collage of vibrant and saturated nature, the definition of chroma was achieved. Therefore enhancing Chroma Chromes' brand identity.
Glow from within.
Work done in Adobe Illustrator
Collage hand done by Emily Kelly