Student groups were asked to create a brand campaign across multiple platforms.
The brand, Angie's BOOMCHICKAPOP, is a tasty and fun snacking popcorn that is marketed as a healthier option than their competitors.
“Angie’s BOOMCHICKAPOP is committed to bringing a BOOM of positive energy to support the futures of women and children everywhere." - Angie's mission statement
Being that BOOMCHICKAPOP’s target market is primarily women of all ages and focused on women’s empowerment; our group came up with the BOOM B*TCH campaign.
The goal of the BOOM B*TCH campaign is to inform customers of the healthy ingredients in Angie’s BOOMCHICKAPOP, while engaging viewers with a fun message that promotes women’s empowerment.
Creative Solution: 3 print ads, 2 youtube ads, 1 snapchat filter
Work done in Adobe Illustator, Photoshop, After Effects and Premiere Pro
Group Members: Victoria Emond, Lauren Padula & Emily Kelly
Big thanks to all our friends who had a hand in making this project possible!